Art has always been at the heart of who I am. Whether painting, sculpting, or crocheting, creativity has been my way of expressing myself and solving problems uniquely. As Director of Operations at W Express, I bring that same creative spirit to streamline processes, optimize workflows, and drive meaningful impact across our family business.

With a foundation in sales, marketing, and customer service, I’ve honed my ability to connect with people, lead teams, and foster collaboration. From managing international sales to optimizing warehouse layouts, I’ve learned to approach challenges with innovative, solution-driven thinking. My diverse experience has deepened my understanding of strategy, execution, and design as interconnected tools for success.

Transitioning into UX design feels like a natural evolution. I’ve practiced user-centered thinking long before I knew the term—anticipating customer needs, improving experiences, and designing for efficiency. Fluent in English, Spanish, and Portuguese, I’m able to connect with diverse audiences and empathize with varied perspectives. Now, I’m excited to bring my creative problem-solving and design mindset into crafting intuitive and impactful digital experiences.